Do you use Influencer Marketing?
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:
Attract Better Customers Through Influencer Marketing
A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.
Influencer Marketing Delivers a Strong ROI
On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.
More 2018 Stats
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55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Mobile Shopping Hit $2 Billion on Cyber Monday
34% of online shoppers are Gen Xers and are between 35 and 54 years old
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
40% say getting response from prospects harder now than 3 years ago.
More Conversion Optimization Stats
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People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
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Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
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