Do you use Videos on your Landing Pages?
Using Video on Landing Pages can Increase Conversion by 80%
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: video content.
Research reveals that incorporating videos on landing pages can result in a staggering 80% boost in conversion rates.
And while videos have proven to be extremely useful for landing pages, their effectiveness does not stop there.
Videos should also be used in presentations, outreach emails, proposals, and other aspects of the sales process whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
Videos can also help you communicate your complex solution to prospects in a simple and easy-to-understand manner.
Additionally, videos that feature yourself or other members of your company’s sales team can increase the trust factor between you and your prospects significantly.
7 Tips to Use Videos More Effectively
- Sending a personalized introduction video to prospects and customers can build trust and improve relationships.
- Utilizing explainer videos at the beginning of your sales funnel can help establish credibility and provide industry knowledge about your business.
- Including CTAs within your videos can help increase conversions and push prospects further down the sales funnel.
- Providing product tours is useful for prospects who desire more in-depth resources to consume to help make a purchase decision.
- Optimize your videos by shortening them to retain customer engagement.
In summary, customized videos can be great remote selling tools to increase conversions and improve your sales process.
More 2019 Stats
An Inconvenient Returns Policy Deters 80% of Shoppers
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
The Average Number of Form Fields on Landing Page Conversion Forms is 11
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
24% of salespeople reported that they majored in business in college
There Are More Than 254 Million Active PayPal Accounts in The World
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
More Conversion Optimization Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
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