What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Source

Topic

Year

2017

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
68% of Small Businesses Don’t have a Documented CRO Strategy
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Add a Beard to Your Models to Increase in Cart Adds by 49%
But Removing the Navigation Menu can Increase Conversions by 100%
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate