Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Statistic Info

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Emails with a Single Call-to-Action Increased Sales 1617%

20% of Google Searches on Mobile are Voice

80% of Americans Have Made an Online Purchase in the Past Month

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Number of Form Fields on Landing Page Conversion Forms is 11