Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
Statistic Info
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Emails with a Single Call-to-Action Increased Sales 1617%
20% of Google Searches on Mobile are Voice
80% of Americans Have Made an Online Purchase in the Past Month
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
The Average Number of Form Fields on Landing Page Conversion Forms is 11