Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
79% of Customers Order Online Via a Mobile Device
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
More Conversion Optimization Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
The Average Number of Form Fields on Landing Page Conversion Forms is 11
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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