Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
Statistic Info
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
34% of online shoppers are Gen Xers and are between 35 and 54 years old
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
42% of U.S. Consumers Have Searched and Purchased Products or Services Online
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
79% of Customers Order Online Via a Mobile Device
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Image and Voice Activated Search May Make up 50% of all Searches by 2020
72% of Shoppers Return 10% or Less of Purchases
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
A Typical Website Conversion Rate is about 2.35% on Average
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Only .25% of PPC Landing Pages Have a Video
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
