Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Statistic Info

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

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Americans Spend 64% of their Shopping Budget In-Store

88% of Online Shoppers Will Use Webrooming to Find the Best Price

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

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42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Emails with a Single Call-to-Action Increased Clicks 371%