What is Your Return on Investment?
It is incredibly challenging to be a B2B marketer in a world with so much chaos.
There is a constant war waging between organic and paid tactics. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring search engines, playing games, blogging, and working across numerous devices.
It has never been so difficult to gain the attention of your target audience.
So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools.
As you can see, these tools can give companies a significant return on investment and competitive advantage when utilized.
Conversion rate optimization (CRO) tools are designed to optimize website or landing page performance, ultimately increasing the conversion rate and improving overall business outcomes.
Investing in conversion tools allows businesses to strategically analyze user behavior, perform A/B testing, implement targeted improvements, and optimize the customer journey. The impressive average ROI of 223% showcases the effectiveness of these tools in driving higher conversions, increasing revenue, and maximizing the value derived from existing website traffic.
By utilizing CRO tools, businesses can gain valuable insights into user preferences, identify areas for improvement, and make data-driven decisions to enhance website usability, design, and content. These optimizations can lead to improved customer engagement, reduced bounce rates, increased lead generation, and ultimately, higher conversion rates.
Some examples of marketing and sales technologies that can help increase conversion rates for your B2B company are analytics platforms, CRM tools, and sales enablement software like digital sales rooms.
Each of these tools exists to help businesses continuously refine their online presence, improve user experiences, and achieve greater success in converting website visitors into paying customers.
223% is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social platforms, and email marketing efforts or trying to get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for.