Are you Already Using Interactive Content?

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Statistic Info

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?

According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.

More marketers beginning to use interactive content

More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.

The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.

Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).

More 2018 Stats

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017