Are you Already Using Interactive Content?

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Statistic Info

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?

According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.

More marketers beginning to use interactive content

More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.

The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.

Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).

More Demand Generation Stats

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30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

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Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

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