How Many Form Fields Do You Have?
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Statistic Info
As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.
More 2017 Stats
There Were 1.66 Billion Global Digital Buyers in 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
More Conversion Optimization Stats
Add a Beard to Your Models to Increase in Cart Adds by 49%
44% of Companies use A/B or Split Testing Software
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Calls to Businesses are Worth 3X More Than Clicks to Websites
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
