Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Statistic Info

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

There Were 1.66 Billion Global Digital Buyers in 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

More Conversion Optimization Stats

Calls to Businesses are Worth 3X More Than Clicks to Websites

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

The Average Number of Form Fields on Landing Page Conversion Forms is 11

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

44% of Companies use A/B or Split Testing Software

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing