How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Statistic Info

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

There Were 1.66 Billion Global Digital Buyers in 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

There Will Be More Than 3.7 Billion Email Users by the End of 2017

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead