How Many Form Fields Do You Have?
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Statistic Info
As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
61% of Companies Run Five or Fewer Landing Page Tests Per Month
Add a Beard to Your Models to Increase in Cart Adds by 49%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
The Average Conversion Rate of a Facebook Ad is 9.21%
Using Video on Landing Pages can Increase Conversion by 80%
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
The Average Number of Form Fields on Landing Page Conversion Forms is 11
