68% of Small Businesses Don’t have a Documented CRO Strategy

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

• Analytics
• Qualitative Research
• Statistics
• Technical Skills
• Heuristic Frameworks
• Copywriting
• User Experience
• Psychology
• And more

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).