How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

70% of sales professionals are most active on LinkedIn compared to other social media

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

40% say getting response from prospects harder now than 3 years ago.

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Americans Spend 36% of their Shopping Budget Online

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

More Conversion Optimization Stats

Add a Beard to Your Models to Increase in Cart Adds by 49%

The Average Conversion Rate of a Facebook Ad is 9.21%

Using Video on Landing Pages can Increase Conversion by 80%

44% of Companies use A/B or Split Testing Software

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

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