55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Statistic Info

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).

But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.

More 2017 Stats

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

There Were 1.66 Billion Global Digital Buyers in 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

More Conversion Optimization Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Emails with a Single Call-to-Action Increased Sales 1617%

Calls to Businesses are Worth 3X More Than Clicks to Websites

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

61% of Companies Run Five or Fewer Landing Page Tests Per Month

But Removing the Navigation Menu can Increase Conversions by 100%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates