55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Statistic Info

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).

But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

There Were 1.66 Billion Global Digital Buyers in 2017

68% of Small Businesses Don’t have a Documented CRO Strategy

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Add a Beard to Your Models to Increase in Cart Adds by 49%

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)