What do you know about Conversion Rate Optimization?

A Typical Website Conversion Rate is about 2.35% on Average

Statistic Info

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More 2019 Stats

Longer Mobile Page Load Times Drastically Increase Bounces

54% Buyers will Buy Retargeted Products if Offered at a Discount

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Men Spend 68% More Online Than Women

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

More Conversion Optimization Stats

Emails with a Single Call-to-Action Increased Clicks 371%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Add a Beard to Your Models to Increase in Cart Adds by 49%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

68% of Small Businesses Don’t have a Documented CRO Strategy

Emails with a Single Call-to-Action Increased Sales 1617%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before