A Typical Website Conversion Rate is about 2.35% on Average

Statistic Info

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More 2019 Stats

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

54% Buyers will Buy Retargeted Products if Offered at a Discount

Generation X Shop More Online Than Baby Boomers and Millennials

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

33% of B2C Ecommerce Website are also Conducting B2B Transactions

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

61% of Companies Run Five or Fewer Landing Page Tests Per Month

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Using Video on Landing Pages can Increase Conversion by 80%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Calls to Businesses are Worth 3X More Than Clicks to Websites

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%