What do you know about Conversion Rate Optimization?

A Typical Website Conversion Rate is about 2.35% on Average

Statistic Info

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

68% of Small Businesses Don’t have a Documented CRO Strategy

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Only .25% of PPC Landing Pages Have a Video

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate