What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Source

Topic

Year

2018

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
The Average Number of Form Fields on Landing Page Conversion Forms is 11
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Only 60% of sales reps meet quota
Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages