How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Topic
Conversion Optimization

Year
2018

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

72% of Shoppers Return 10% or Less of Purchases

Emails with a Single Call-to-Action Increased Clicks 371%

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Add a Beard to Your Models to Increase in Cart Adds by 49%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

A Typical Website Conversion Rate is about 2.35% on Average

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