How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Year
2018

Statistic Info

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

1.79 billion people worldwide are expected to buy goods and services online in 2018.

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

64% of B2B Marketers Generate Leads via LinkedIn

Emails with a Single Call-to-Action Increased Sales 1617%

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

80% of Americans Have Made an Online Purchase in the Past Month

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

58% of the Top 1000 US Online Retailers Send Welcome Emails

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

More Conversion Optimization Stats

Emails with a Single Call-to-Action Increased Sales 1617%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

But Removing the Navigation Menu can Increase Conversions by 100%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

The Average Conversion Rate of a Facebook Ad is 9.21%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs