How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Year
2018

Statistic Info

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

47% of People Expect a Web Page to Load in 2 Seconds or Less

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

88% of Online Shoppers Will Use Webrooming to Find the Best Price

More Than 60 Million Businesses Have a Facebook Page

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Add a Beard to Your Models to Increase in Cart Adds by 49%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Only 16% of Landing Pages don’t have Navigation Bars