How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Year
2018

Statistic Info

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Image and Voice Activated Search May Make up 50% of all Searches by 2020

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

88% of Online Shoppers Will Use Webrooming to Find the Best Price

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

37% of Shoppers Use Social Media to Influence Their Purchases

More Conversion Optimization Stats

Add a Beard to Your Models to Increase in Cart Adds by 49%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

But Removing the Navigation Menu can Increase Conversions by 100%

A Typical Website Conversion Rate is about 2.35% on Average

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only 16% of Landing Pages don’t have Navigation Bars

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%