B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Statistic Info

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.

More 2018 Stats

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Only 16% of Landing Pages don’t have Navigation Bars

More Than 60 Million Businesses Have a Facebook Page

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

88% of Online Shoppers Will Use Webrooming to Find the Best Price

79% of Customers Order Online Via a Mobile Device

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More Conversion Optimization Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

But Removing the Navigation Menu can Increase Conversions by 100%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Using Video on Landing Pages can Increase Conversion by 80%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates