B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Statistic Info

Marketing automation software make a marketer’s life easy by not only automating repetitive tasks like posting social media content or sending emails but also nurturing prospects based on their behavior and preferences. For instance, if a website visitor abandons his shopping cart with items still in it then a reminder could be sent to ‘complete’ the purchase! It sure is an easy way to bump up conversions.

More 2018 Stats

Once Your Page Loads, Users Form An Opinion in .05 Seconds

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

61% of Companies Run Five or Fewer Landing Page Tests Per Month

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

58% of the Top 1000 US Online Retailers Send Welcome Emails

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Only .25% of PPC Landing Pages Have a Video

Add a Beard to Your Models to Increase in Cart Adds by 49%

44% of Companies use A/B or Split Testing Software

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”