How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
68% of Small Businesses Don’t have a Documented CRO Strategy
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
66% of Marketers use Video in their Lead Nurturing Campaigns
More Lead Generation Stats
Outsourcing lead generation generates 43% better results than in-house lead generation
67% of customers prefer self-service over speaking to a company representative
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
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