How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source
HubSpot

Year
2017

Statistic Info

Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

68% of Small Businesses Don’t have a Documented CRO Strategy

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

66% of Marketers use Video in their Lead Nurturing Campaigns

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

More Demand Generation Stats

64% of B2B Marketers Generate Leads via LinkedIn

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey