How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Statistic Info
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
68% of Small Businesses Don’t have a Documented CRO Strategy
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
More Demand Generation Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
64% of B2B Marketers Generate Leads via LinkedIn
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017