How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Statistic Info
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Demand Generation Stats
64% of B2B Marketers Generate Leads via LinkedIn
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey