How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source
HubSpot

Year
2017

Statistic Info

Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

68% of Small Businesses Don’t have a Documented CRO Strategy

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

More Demand Generation Stats

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs