What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Statistic Info

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

There Were 1.66 Billion Global Digital Buyers in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Add a Beard to Your Models to Increase in Cart Adds by 49%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Calls to Businesses are Worth 3X More Than Clicks to Websites

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

44% of Companies use A/B or Split Testing Software