What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Source
Yotpo Voice

Topic
Conversion Optimization

Year
2017

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

68% of Small Businesses Don’t have a Documented CRO Strategy

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

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