What is User Generated Content?
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Statistic Info
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
There Were 1.66 Billion Global Digital Buyers in 2017
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Add a Beard to Your Models to Increase in Cart Adds by 49%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Calls to Businesses are Worth 3X More Than Clicks to Websites
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%