What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Statistic Info

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

68% of Small Businesses Don’t have a Documented CRO Strategy

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)