What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Statistic Info

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

There Were 1.66 Billion Global Digital Buyers in 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

68% of Small Businesses Don’t have a Documented CRO Strategy

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

44% of Companies use A/B or Split Testing Software

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

A Typical Website Conversion Rate is about 2.35% on Average

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Only .25% of PPC Landing Pages Have a Video